John came to the world's attention in January 1991, when as a POW in Gulf War I his bruised and battered face flashed onto
television screens around the world. He has written two best-selling books on his experiences and the documentary,
'Tornado Down' was Independent Documentary of the Year and a BAFTA Award Nominee. He has extensive international
TV, radio, PR and media experience and has built up an international speaking reputation.
During his RAF career, he flew Tornado GR1 on various squadrons and before founding UPH, he developed and
delivered programmes on leadership, safety and human error in aviation. His electives for his MBA were managing
complexity and change and he was responsible for a cultural change programme that was awarded a Flight
International Aerospace Industry Award for Training and Safety.
John is a Licensed Practitioner of Neuro-Linguistic Programming (NLP), an executive coach and an MBTI practitioner. His key area
of expertise is leadership and change with particular areas of interest being trust and failure. In addition he is Chair of the
International Management Board of the Association of MBAs,
a member of the Institute of Directors and Member of The Royal Aeronautical Society.
